Dockside Delivery

While in Muskoka, Ontario for a conference, I noticed how a local publication delivered to its consumers: by boat.

Because their reader is typically relaxing dockside up in cottage country, this advertising magazine has found a direct line to its audience and avoids being an easy passover in a mountain of mail.

Knowing your customer and finding ways to introduce your product while they’re in the right mindset is great marketing insight.

By |2017-10-31T15:26:39+00:00July 13th, 2016|Categories: Blog|0 Comments

About the Author:

Tracey's journalism background gives her a unique skill set in the world of corporate media and its promotion. She is a marketing professional who specializes in video, graphic design, displays, tradeshow materials, event promotion, web, ads and published event coverage.

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