There’s something very cool happening in the market right now.
Never before have I seen two or more completely unrelated ideas merge into the same creative space the way I have in the last couple years.
- Microbreweries are holding yoga classes.
- Hair stylists are coiffing do’s in tea shops.
- Concert halls are roasting marshmallows (yes, you can toast a marshie with the band)
As the VP of a media company, this barrier-breaking synthesis gets me pumped! I mean, think about it: we come from a history where you dared not show up for work in a dress suit. The onset of casual Fridays was so ground-breaking, people took issue. Jeans to work?! Get it together, people!! There is work to be done! Slacker!
People are blurring lines, thinking outside the cubicle and, most importantly, having fun at work. And where there’s fun, there’s creative energy. And where there’s creative energy, there’s contagious success.
Marketing does not have to be linear. It can be a little bit of crazy with a side of chipotle mayo.
I say, synch with the multifarious blend of ideas and see where it leads you. Go ahead, drink it in.
No. Scratch that.
Sculpt it, break it, throw it in a blender, turn it upside down, stick a straw in it and paint it with apple sauce.
And have fun doing it. Success will follow.