We all carry one.
Depending on our perspective, an outcome can leave us feeling disappointed or satisfied when reality presents itself.
Example: I ordered pancakes the other day at a trendy restaurant. Special treat. Was told this place was “pancake heaven” by many close and trusted colleagues.
My Perspective: World’s Best Pancakes.
Reality: Management had recently changed, unbeknownst to me. They presented many exciting flavours and fusions, but no pancakes.
Having a relationship with ambition and the real world is a balance with which we all struggle.
When you are in the market, whether in business or in life, it’s important to consider a key ingredient to success: change. Because it alters from your original perception, don’t fear the newly revealed path.
Instead of holding on to old ideas (aka pancakes), contemplate the new (rosemary-infused eggs benedict?! Yes, please!).
When working with clients, I find the most successful marketing campaigns come from a place of open-spaced, creative thought. Forcing an idea on its original path could take your goals away from lucrative, unimaginable places.
Perspective. We all have one. But we need to have many.