About Tracey Green

Tracey's journalism background gives her a unique skill set in the world of corporate media and its promotion. She is a marketing professional who specializes in video, graphic design, displays, tradeshow materials, event promotion, web, ads and published event coverage.

Changing Your Audience

When you know your audience, you can target a marketing campaign perfectly. So when a summer camp wanted to take advantage of warm days despite the back-to-school call-back for their junior clientele, they switched their direction.

Appealing to an audience of active adults, they marketed “Camp Yoga” for adults who could choose from an array of activities, sign up for electives and experience an adult version of a weekend, summer camp.

I partook in this venture recently and it was a really cool experience. Camping inside a bunker, waking up for sunrise canoe rides and experiencing an array of bootcamp, high ropes and yoga classes, I decided this place spoke to my inner-child that never got to experience camp.

With post workout campfires and a Hawaiin-themed dance party, Camp Yoga is a brilliant example of  switching up the ‘norm’ and thinking outside the box of regimented business models. They extended their season while advertising to an entirely new clientele, such as myself, who slept a total of 9 hours in three days because this camper stayed up way passed her bedtime.

Take – Away: Think Outside the Box and Direct Marketing Energies to a Whole New Arena

By |2017-10-31T15:18:31+00:00September 12th, 2017|Categories: Blog, Corporate Writing|0 Comments

Who Knew Speeding Could Actually be a Good Thing?

As a person who loves getting things done quickly, I thoroughly enjoyed my visit to Lab Sense Ice Cream in Toronto.

retrieving liquid nitrogen from the main container

The quicker you freeze cream, the fresher it tastes. By using liquid nitrogen, Lab Sense safely flash freezes their product, creating fewer ice crystals, which means a smoother and creamier result than any other ice cream.

Also, it looks super cool! However, don’t eat it fast. They still haven’t found the cure for brain freeze.

after mixing cream and other ingredients with the nitrogen

By |2017-10-31T15:19:48+00:00August 31st, 2017|Categories: Blog, Corporate Writing|0 Comments

Spring Has Sprung

This is our Art Director, Jeremy Green, visiting our client’s showroom. It sure put a spring in his step to be around all those fast and furious toys.

However, Jeremy, you are there for Suzuki’s next exciting marketing initiatives, not to test these beauties out! It’s looking like an adventurous 2017 for Suzuki Canada.

By |2017-10-31T15:17:07+00:00May 11th, 2017|Categories: Blog, Lifestyle|0 Comments

Should I Consider Podcasts?

A Podcast is an audio file for download via computer or mobile device. New episodes can be received by subscribers automatically.

A podcast is a fantastic way to personally connect to your consumers. If you’re new to the concept, think of it as a radio show that you never miss since you listen when you choose. No wonder millions are tuning in to these modern day “radio shows”.

Here are 8 reasons why Podcasts work and why you should consider producing your own:

1. You control the content

Podcasts attract listeners who are asking to hear what you have to say. This gives you a large amount of time to connect, speak volumes and deliver information the way you choose.

2. Personally connect with your audience

This is your chance to be creative as opposed to the corporate limits of brochures and websites. Layer your delivery with exciting events, upcoming trends, interviews and worldly connections.

3. Travel with your consumer

Podcasts are on the move with your client. If they have a means of listening to music, whether it be their computer, smartphone or MP3 player, they have the means of listening to you.

4. Cost effective

Podcasts are all about audio. The listener expects no bells and whistles…just simple conversation (what talk radio has been to us for years). Podcasts typically steer clear of music (copyright issues) and video.

5. Staying current

Outputting podcasts and making them available on your website is a great way to keep your image fresh, modern and current without the cost of revamping other costly marketing tools.

6. Time is on your side

Unlike most marketing strategies (commercials, video, brochures) where you want to keep content to a minimum, podcasts are the opposite. Your listener has invited you in and wants to enjoy the conversation while commuting to and from work or taking a break in their day. A typical podcast can run well over an hour. Because your listener is connecting to you on their time, they’re welcoming you into their lives. You have the mic!

7. If you had your own show… 

Wait. You do! It’s your show. Enjoy the limelight. Discuss, inform, entertain and enjoy the banter with celebrity speakers and consumer end-users.

8. Advertising

Advertisers will want a piece of the action on your show — a source of revenue if that’s the way you want to go, but be warned: Keep the ads relevant to your show or your listeners will tune out.

 

You can become self sufficient in developing your own podcasts. Consulting with a marketing media company to get started is a good idea. Keep your show of high caliber by professionally producing a one-time intro / extro segment that can sandwich each podcast.

By |2017-10-31T15:20:39+00:00April 11th, 2017|Categories: Blog|0 Comments

A.D.D Marketing

How does one introduce themselves in a corporate society where your audience has 2.7 minutes of spare time between tasks?

When I think back to when I first got into corporate media , I am amazed at how the marketing mission has evolved.

Time with a client through video was a true wonder. Customers were thrilled to be entertained through a 1-hour video in a sales world riddled with business cards and folded brochures (sort of like in high school when the teacher broke out a movie in class. Who cared if it was just a film about stick bugs getting it on?).

But throw on a 1-hour video in front of a perspective client these days and you’ll lose them in the first few seconds. No one has the time, let alone the attention span.

Yet, you have to have some form of moving media today or you’re not grabbing a client’s attention. So I’ve formed this helpful list in dealing with our A.D.D Corporate Society:

The “MARKETING GUIDE FOR OUR A.D.D WORLD”:

  1. Video: watch the run time. Stick around the 2 minute mark OR LESS.
  2. Video: use subtitles. People scrolling through social media sites may not be able to use volume at their desks. Subtitles also catch the eye in a scrolling feed.
  3. Printed materials: keep the text to a minimum. People don’t read anything that looks like a commitment.
  4. If you have to convey a lot of information, do so in a secondary media piece: a data stick, a website, a booklet (once you have them asking for more).
  5. Consider moveable images such as animated “cinemagraphs” on websites, static pages, etc. You’re competing visually, not just productively.
  6. Entertain. The internet offers freebies all the time: information, amusement, images. If you’re putting your media out there, make it worth the client’s while in a visually stimulating way.
  7. Ephemeral Content: As in short-lived media content that is transitory. Instead of a long video, break up the same marketing budget into many 15-second videos, uploading them in intervals to stay current.

Side Note: Stick Bugs have sex for 2 months straight. How’s that for attention span!

By |2017-10-31T15:21:20+00:00March 14th, 2017|Categories: Blog, Creative, Journalism|0 Comments

February Freedom

I’ve noticed a very recent shift in the corporate current these last few days. When meeting clients, suppliers and tradeshow attendees, I can see that everyone’s February is showing.

Yep. Everyone is starting to feel the effects of this cold, winter month. Even those who do their best at not giving in to the grey skies, their gumption lately is definitely less, well, ‘gumpy’.

Typical of every Canadian, we are feeling the weight of the snow (both its figurative and literal meaning). However, I like to see February as a Freedom month rather than a Funk month. February gives us the excuse to give ourselves a break; reach out of our normal routines and grab the parts of life that can pick us up.

For those of us who aren’t travelling this winter, I urge that we switch things up and build on those weekend calendar spots; give ourselves permission to be a little radical. It’s amazing how even the smallest of plans can put the energy back in our stride:

-Swim in a pool. Just the act of strapping on your unearthed swimsuit from August somehow feeds your brain great memories of warmer times. Not only is it a low-impact cardio workout, but swimming also stretches and builds your muscles. Throw in a post-workout sauna or hot tub and you’ll feel the great effects of this February mood kicker. Swimming on a weekly basis will help keep your spirits high all month. And the after-effects of this adrenaline-induced activity stays with you all day long.

-Take on a home project. Brightening a room or item in the house is a great way to get the summer embers in your heart aflame. A mosaic craft project or painting something in bright colours is a total mood changer.

-Count on your friends. Gather them around the fireplace, bar or living room for casual conversation and laughs. Throw on an adventure documentary or sports game in the background or break out the board games. Feed the conversation with trivia cards and creative appetizers.

When February comes, take it on as the month of ‘fabulous’. Owe it your time as though it’s your work’s sponsored event and your mood is the guest. If February can be the month that engages us to live more for ourselves than our routines, we may just find ourselves naming it our favourite time of the winter.

Now I’m off to pack my swim bag for a few laps tomorrow morning, email some friends about dinner this weekend and go through some paint chips to tackle some walls tomorrow evening after work.

February doesn’t have to be our enemy — even if we have to tackle it to the ground and demand that it submit to our creative and dazzling survival needs.

 

By |2017-10-31T15:21:57+00:00February 7th, 2017|Categories: Blog, Journalism, Lifestyle|0 Comments

Mood Lighting

When shooting video, our clients always seem surprised at the amount of equipment and detail required when it comes to lighting a room.

As we set up camp at a location, we commit to creating just the right mood and hue in order to capture the perfect balance.  Brightness is only the beginning.

We don’t like boring our clients with the intricacies involved in getting them to look their best on camera. Just because it’s our love and obsession, doesn’t mean we have to bore them with back lighting, key lighting, three-point lighting, fill lighting, natural lighting, contrast, colours, softboxes, popcorn shrimp, fried shrimp, Bubba Gump shrimp..Oh, whoops! I lost my point there for a second.

So, yeah! Lighting. It’s vital in getting just the right image. Pretty crucial, actually. So when we invade your board room, warehouse, or pretty much any location, we will come prepared so you look your best.

Don’t count on any shrimp, though.

By |2017-10-31T15:22:40+00:00January 16th, 2017|Categories: Blog, Creative|0 Comments

The Birth of an Idea

It can start with just a flicker. A dim glow in a dark room. The growing of an idea.

Depending on how you feed it, it can consume your thoughts and take on a life of its own. Or you can turn away from its beginnings and let it fade.

However, following an idea can awaken many other projects and goals. So perhaps the birth of the idea is just a small factor in something bigger altogether.

Either way, it’s right to hone in on these early creativities to see exactly what lingers there.

The birth of an idea can remain just that: an idea. Or the unearthing of something altogether different and adventurous.

Either way, pay attention to it. It’s trying to get your attention for a reason.

By |2017-10-31T15:23:14+00:00November 16th, 2016|Categories: Blog, Creative, Journalism, Lifestyle|0 Comments